The Wendy’s JRPG Is a Searing Anti-Capitalist Screed About Humans Making Real Art
WendyQuest, also known as the "Wendy's JRPG," is developed by the very real humans at 81Monkeys, known for the in-progress World of Anterra.
WendyQuest, also known as the "Wendy's JRPG," is developed by the very real humans at 81Monkeys, known for the in-progress World of Anterra.
The short version
- The resistance against the AI art apocalypse is being televised in a marketing campaign about burgers.
- Over the past year, Wendy’s — yes, the same Wendy’s known for its square burgers, thick milkshakes, and unlikely stewardship of a mid-tier donut chain — has made waves through a series of unconventional creative partnerships.
- Amid slumps in sales and attention , Wendy’s has turned to popular artistic mediums, like music and video games, to try and reverse course.
What happened
WendyQuest started as many projects in the indie gaming world do: funding. “Normally, I would have ignored the email, but because he said they're fans of the game, I was like, ‘Oh, I'll hear them out.’ So I get on a call and I find out it was Wendy's.
Why it matters
And when I found out what the game was, I instantly knew we were the right team,” Cotichini said.
Summary by Nerd News Network. Read the full article at Polygon via the links above and below.