Sony execs behind iconic game-sharing meme recreate it, but fittingly, without a physical game
Former PlayStation executives Shuhei Yoshida and Adam Boyes have recreated their iconic "this is how you share your games on PS4" moment - now with a very timely game-less picture.
Former PlayStation executives Shuhei Yoshida and Adam Boyes have recreated their iconic "this is how you share your games on PS4" moment - now with a very timely game-less picture.
The short version
- No matter which side of the console war you sat on in 2013, there's a good chance Sony's 'Used Game Instructional Video' reached you.
- In the months leading up to the launch of the PS4 and Xbox One, Microsoft's restrictive game-sharing plans became hugely controversial and Sony decided to take advantage of the negative fan frenzy with one short clip.
- PlayStation's president of first-party studios, Shuhei Yoshida, and head of third-party relations, Adam Boyes, stood in front of a camera and explained to folks how game-sharing worked on the company's then-next-gen console.
What happened
Yoshida handed Boyes a physical copy of Killzone: Shadow Fall . The video racked up 21m views in the past 13 years and has since become one of the defining moments of the PS4's launch.
Why it matters
Now, Yoshida shared that he reunited with Boyes while at Tokyo Game Show 2026 in a new online post.
Summary by Nerd News Network. Read the full article at Eurogamer via the links above and below.