Saudi Arabia wants a car industry, launches Ceer with two EVs
The new carmaker is a joint venture between the Saudi PIF and Foxconn.
The new carmaker is a joint venture between the Saudi PIF and Foxconn.
The short version
- KING ABDULLAH ECONOMIC CITY, Saudi Arabia—It may come as a surprise to some, but Saudi Arabia has never had a domestic automaker.
- Ceer in Arabic means to “drive forward,” and this forward-looking approach applies to the vehicle lineup.
- The flagship vehicles you see here—the Exobot sedan and SUV—are demonstrations of what the company is capable of and the vision it sees for future vehicles in the portfolio.
What happened
A flagship shouldn’t be boring, and Ceer met that brief. Both SUV and sedan would look at home in Westworld .
Why it matters
The SUV had something familiar about it, and Ars auto editor Jonathan Gitlin said it reminded him of the Isuzu VehiCross.
Summary by Nerd News Network. Read the full article at Ars Technica via the links above and below.