Saber Interactive CCO says studio won't change its comms strategy after AI writer controversy
Saber Interactive CCO Tim Willits has confirmed the company has not revised its communications strategy despite its CEO telling the press that he "would [...] have been happy to replace [a writer] with AI" after she claimed she was replaced by ChatGPT.
Saber Interactive CCO Tim Willits has confirmed the company has not revised its communications strategy despite its CEO telling the press that he "would [...] have been happy to replace [a writer] with AI" after she claimed she was replaced by ChatGPT.
The short version
- CEO Matthew Karch has since apologised to Stella Sacco, the writer at the centre of the Rideshare Stimulator AI controversy , but not before widespread public condemnation.
- He also shared a statement saying he'd had an "insightful week" but "the digital ecosystem thrives on outrage and surface-level takes".
- "Sometimes we 'say what we mean' too much," Willits told PC Gamer , reflecting on the blunt comms from the studio's leadership.
What happened
When PC Gamer pressed directly on whether the recent backlash had prompted reflection, he reportedly said "no". "I've been in the industry for so long, and there's always some dust up.
Why it matters
People got mad at Saber because we put World War Z on Epic, and people were like, 'oh, Saber's destroying the industry'," Willits added.
Summary by Nerd News Network. Read the full article at Eurogamer via the links above and below.