Plex now helps sell movie theater tickets
Discovery data from Plex users will help studios, advertisers.
Discovery data from Plex users will help studios, advertisers.
The short version
- Plex, which made a name for itself by letting users share movies they own, is now helping sell movie theater tickets.
- The company is looking to monetize its content-discovery capabilities and expand its business beyond its media server software.
- Plex partnered with Fandango, which has sold movie tickets since 2000, to drive ticket sales from people searching for movies to stream.
What happened
Per the announcement: Starting today, Plex users in the US will see a Fandango ticketing option on title pages for movies currently playing in theaters, allowing them to click through to Fandango to find showtimes and purchase tickets. The integration also enables direct attribution through Kochava, giving studios and advertisers greater visibility into how campaigns and audience engagement translate into ticket sales.
Why it matters
Fandango says it sells tickets for 31,000 movie theater screens in the US.
Summary by Nerd News Network. Read the full article at Ars Technica via the links above and below.