More than 40% of people cancelling Xbox Game Pass, PlayStation Plus and Nintendo Switch Online subscriptions blame rising costs
Players cancelling their subscriptions to video game services like Xbox Game Pass and PlayStation Plus are more likely to blame costs today than they were at the start of the year.
Players cancelling their subscriptions to video game services like Xbox Game Pass and PlayStation Plus are more likely to blame costs today than they were at the start of the year.
The short version
- That's according to new data shared by Circana's senior director and video game analyst Mat Piscatella, who explained that more people are being pushed out of monthly video game subscriptions due to costs, at least, in the US.
- "According to Circana's Future of Insights for Video Games Consumer Survey, cost is becoming a stronger driver of US cancellations to Xbox Game Pass Essential, PS Plus Essential and Nintendo Switch Online," Piscatella said on BlueSky .
- "Over 40% of those canceling in the US cite cost as a primary driver, higher than seen in Q1." Piscatella is quick to note this data doesn't indicate that more people are cancelling video game subscriptions.
What happened
"It has no relation to the number of people canceling," he wrote. It's just that the people who have given up on memberships are more likely to point the finger at costs instead of, let's say, a weak selection of games.
Why it matters
For Xbox Game Pass Essential and PS Plus Essential, 40% of cancellers gave the same reason compared to 37% in Q1.
Summary by Nerd News Network. Read the full article at Eurogamer via the links above and below.