Microsoft patents idea for in-game PC and Xbox adverts shown during downtime "trigger events"
Microsoft has filed a patent for a system that allows PC and Xbox games to serve advertisements during game sessions, seemingly without disrupting gameplay.
Microsoft has filed a patent for a system that allows PC and Xbox games to serve advertisements during game sessions, seemingly without disrupting gameplay.
The short version
- The patent, published 3rd September in the US (via Respawn First ), is described as "context aware" and relies on what it calls an "ad credit" system.
- It works by recognising "trigger events" in a game, which then cause an advert to be shown.
- When the advert is shown, the game is suspended, similar to how many free-to-play mobile games operate today.
What happened
As with those games, ads are shown in segments the system recognises as downtime. The patented technology appears to be somewhat aware of what's happening in the game, allowing it to, in theory, not disrupt actual gameplay.
Why it matters
Loading screens, end-of-round screens and the moment when a mission or quest is finished are cited as potential examples.
Summary by Nerd News Network. Read the full article at Eurogamer via the links above and below.