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Meta ran ads for an app promising to nudify female politicians

One ad featured a pornographic video with deepfake closely resembling a US politician.

Lead image for “Meta ran ads for an app promising to nudify female politicians”.
Image: Ars Technica
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One ad featured a pornographic video with deepfake closely resembling a US politician.

The short version

  • Requests for comment sent to a contact listed in the app went unanswered.
  • Apple has struggled to keep similar tools, which violate its policies against nonconsensual intimate imagery, nudifying, and sexually explicit content, off the App Store.
  • San Francisco’s city attorney sent the company a cease-and-desist letter earlier this summer demanding the removal of 13 specific apps and that it stop “aiding and abetting” the sale of explicit deepfake images.

What happened

The ads were, according to Meta’s ad library, exclusively targeted to male users with the tagline “Unleash Next-gen AI Magic” and were removed after WIRED asked about them. In all, the account tied to the campaign ran 32 ads, according to Meta, which ran for between five and 46 hours.

Why it matters

Most received 10 or fewer impressions.

Summary by Nerd News Network. Read the full article at Ars Technica via the links above and below.

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