From cheap tool to premium subscription: When a beloved app's price skyrockets
Huge price hikes force loyal users to reconsider their favorite apps.
Huge price hikes force loyal users to reconsider their favorite apps.
The short version
- Each month, we’ll examine the biggest controversial changes to tech products: What changed, why it’s happening, how users are affected, and how companies can do better.
- How much are you willing to pay to keep using your favorite app?
- Perhaps it performs a function so essential and specific that you couldn’t imagine what you’d do without it.
What happened
But when the developer announces an extraordinary price hike, you’re forced to consider how much you really value that app. Earlier this year, Evernote, a note-taking app, changed its subscription tiers, forcing some users to go from paying $130 per year to $250.
Why it matters
The highest tier now costs more than 3.3 times as much as the most advanced tier did in 2023 and 10 times more than what Evernote charged for annual subscriptions from its 2008 launch until 2016.
Summary by Nerd News Network. Read the full article at Ars Technica via the links above and below.