Beyond screens: Mercedes-Benz's new holographic heads-up display
After pioneering the passenger screen, Mercedes has designs on the windshield.
After pioneering the passenger screen, Mercedes has designs on the windshield.
The short version
- Do screens in cars represent luxury?
- Judging by the latest car interiors, the answer would seem to be an emphatic “yes.” Screens aren’t just getting larger; they are multiplying across the dashboard and morphing into different forms and concepts.
- Indeed, an interior’s screens are a pretty good indicator of what brand made the car—or at least how much the owner paid for it.
What happened
But is this actually what customers want ? And even if they are, luxury car features inevitably trickle down to cheaper, more mainstream offerings, and screens can only get so big.
Why it matters
That leaves luxury automakers with another question to answer: “What’s next?” Mercedes-Benz is working on a new display alternative that could provide an answer.
Summary by Nerd News Network. Read the full article at Ars Technica via the links above and below.