Above the 911? Porsche previews a new mid-engined supercar.

Porsche’s turnaround plan for 2035 involves less volume but more expensive cars.

The short version

• Porsche showed us a preview of a new model this afternoon as it unveiled the Mission S concept in New York.
• It’s a mid-engined sports car that will slot into the Porsche range above the 911 .
• But this won’t be a limited-run car like the Carrera GT or 918 Spyder—instead it will be a regular production model, part of Porsche’s plan to dig itself out of a financial hole by 2035.

What happened

Things have been tough for the German automaker of late. Just three years ago its profit margin was the envy of the industry at 18 percent; last year it collapsed to just 1 percent.

Why it matters

“We are pursuing a clear plan with our strategy Sportwagenschmiede ’35.

Summary by Nerd News Network. Read the full article at Ars Technica via the links above and below.